Ever heard a designer use the term ‘white space’ and been like what does that mean!? If you’ve been scratching your head at this commonly used term, I’m here to help you better understand it.

Most people are super familiar with logos. They know what they are, they know they need one for their business and they have a general understanding of the power of a good logo. But as a designer, I like to encourage businesses to have a brand identity. So what the heck is a brand identity though?! If you’re finding yourself asking this question, this post is for you.